Why Social Media Should Be Part Of Your PR Strategy
The social media wave isn't ending anytime soon, and with platforms like Instagram gaining thousands of users every day, it's quickly becoming one of the most important aspect of everyone's digital strategies. Is social media not part of your PR strategy? Here's 5 reasons why it should be.
Brand credibility
We've all had it, you find a product online that you instantly fall in love with, but when you find the brand on Instagram they only have three posts and a couple of hundred followers - sounds daft, but we're so easily put off by anything that seems illegitimate, so a sad-looking social feed can be the difference between a sale or lack thereof. Building up your social media presence will not only build awareness, but it will also give your brand credibility.
Editors find products to feature on Instagram
Social media isn't just for your customers - editors are are constantly finding products they can feature on there. Creating a credible Instagram account could be pivotal in getting your products featured in your favourite magazine.
Influencers are taking over
With print dying a slow and painful death (RIP Glamour), influencers are more powerful than ever. Teaming up with the right influencers for your brand is one of the best ways to quickly build your brand online and raise awareness among your target audience.
You're not selling a product but a lifestyle
Get to know what your customer likes, what they eat, where they shop, where they go on holiday. This will help you meet the needs and desires of your customer and hopefully make them see how easily your brand complements their lifestyle.
Personality is key
More and more people are investing their time (and eventually their money!) into the people behind the brand. This is your opportunity to show off your brand’s personality and speak directly to your target audience. Just make sure your tone of voice matches your brand - you shouldn’t be saying ‘babe’ unless you’re targeting teens.
With the ever-changing algorithm, building a strong social media presence can be hard. One way to grow and connect with your audience is to implement an influencer marketing strategy. See what it can do for your brand here.
